Climate Volatility: A $1 Trillion Home Improvement Opportunity
The home improvement industry has always been at the forefront of helping homeowners create comfortable, safe, and beautiful spaces. However, climate volatility is creating a massive, untapped opportunity for companies ready to help owners adapt their properties to become more resilient. By fine tuning targeting and market segmentation and incorporating climate impact intelligence into your sales and marketing strategies is not just a necessity—it’s a gateway to seizing a $1 trillion market opportunity.